A naukri.com initiative
Pymnts
3w
190
Image Credit: Pymnts
Streaming Overtakes Broadcast and Cable Watchers for First Time
- Streaming has surpassed the combined viewership of broadcast and cable TV for the first time in the U.S., according to Nielsen data.
- In June, streaming accounted for 44.8% of TV viewership, while broadcast and cable made up 20.1% and 24.1% respectively.
- The rise of streaming has been significant, with a 71% increase in usage over the past four years, while traditional TV viewing has declined.
- Although traditional TV remains resilient, the trend of streaming outpacing TV viewership may become more permanent in the future.
- The return of football and new broadcast TV shows in the fall could potentially shift viewership back to traditional TV in the short-term.
- Nielsen noted that media companies have adapted their programming strategies to accommodate viewers watching on streaming and linear platforms.
- Netflix continues to lead as the top subscription streaming service in total TV usage, with a viewership increase of 27% since May 2021.
- Six new streaming services now exceed a full share point of TV usage, expanding the list beyond platforms like Netflix, YouTube, Hulu, Prime Video, and Disney+.
- In efforts for growth, Netflix's Co-CEO plans to diversify beyond online streaming to achieve the company's goal of becoming a trillion-dollar entity.
- Netflix has shown significant financial growth in the past five years, doubling revenue, boosting profits tenfold, and tripling market capitalization.
Read Full Article
11 Likes
For uninterrupted reading, download the app