<ul><li>Lucky, founded by Richard Laver, focuses on offering cleaner energy products to inspire customers.</li><li>Richard, a resilient entrepreneur with a unique life story, created Lucky as a testament to perseverance.</li><li>The exceptional management team at Lucky includes talent from brands like Liquid Death and Kate Farms.</li><li>Embracing an 'anti-brand' strategy, Lucky's marketing approach is disruptive and authentic.</li><li>Targeting Millennial and Gen Z consumers, Lucky appeals to those seeking minimal ingredients and a positive message.</li><li>With zero sugar and calories, Lucky offers healthier energy drink options in six flavors.</li><li>Lucky has rapidly expanded its reach, stocked in over 10k stores across the US with a growing social media following.</li><li>The company's focus on both hyper-growth and operational efficiency sets it apart in the competitive energy drink market.</li><li>Backed by top consumer VC funds and industry veterans like Dan Ginsberg, Lucky has ambitious growth plans.</li><li>Expect Lucky to double its retail presence in 2025 and potentially expand beyond the US market in the near future.</li></ul>

Striking it Lucky: backing the next big energy drink brand

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