PriestmanGoode is a London-based studio actively driving innovation in the aviation industry through human-centered design.The studio focuses on long-term projects like future airline strategies and passenger experience enhancement.They emphasize simplicity and innovation, aiming to benefit both passengers and airlines.PriestmanGoode takes a holistic approach to airline design, considering the entire brand and passenger journey.The studio's multidisciplinary team and unique employee-owned model position them as leaders in aviation design.They work on projects ranging from premium cabin features to economy and premium economy enhancements.PriestmanGoode's focus on sustainability, simplification, and collaboration shapes a more agile future for aviation design.They advocate for sustainable practices like simpler seats to reduce waste and ensure longevity.The studio's employee-owned trust model fosters a culture of shared investment and innovation.PriestmanGoode collaborates with various sectors and supports education initiatives to inspire the future of design talent.