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Stunning Photos of Unusual Lipstick Testing in the 1950s

  • In the 1950s, cosmetics testing involved eccentric methods such as lipstick evaluation through smooching willing bald male volunteers.
  • Male volunteers were required to be completely bald to ensure lipstick marks stood out for measurement of color longevity and skin reactions.
  • Photographer Yale Joel captured this unusual lipstick testing experiment for LIFE magazine, providing quirky snapshots from that era.
  • The testing process highlighted the unconventional yet stylish approach to ensuring cosmetics were tested on real human subjects back in the day.

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