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Image Credit: Engadget

Substack updated its app to make it even more like TikTok

  • Substack has updated its app to incorporate a vertical video feed, similar to TikTok.
  • The new feed features scrollable videos from subscribed creators and algorithmically suggested videos.
  • Substack aims to compete with Instagram, TikTok, and YouTube for short-video content.
  • The addition of multimedia features and video content is part of Substack's strategy to expand beyond newsletters.

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