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Successful Negotiation Has Nothing To Do With Negotiation

  • Successful negotiation is not about tactics and style, but having something valuable to negotiate.
  • The key factor in successful negotiation is having something that the other party wants.
  • Simply paying the going rate without offering anything of value makes one a 'price taker' in a negotiation.
  • Having a skill, asset, or attribute desirable to the other party is essential for a successful negotiation.

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