This summer, major retailers like Amazon and Walmart are engaging in multiple sales events to attract customers.
The current shopping season is seen as a test for retail resilience due to concerns such as tariffs, pricing strategies, and consumer behavior changes.
Last year's summer sales left many consumers dissatisfied, with reports of full-priced items and lack of significant discounts.
This year, tariffs are a significant factor influencing product discounts and consumer preferences, adding a new variable to the sales landscape.