<ul><li>Honasa co-founder Ghazal Alagh alleges lack of good competition in the fast-moving consumer goods industry.</li><li>The sunscreen face-off between HUL's Lakmé and Honasa's Mamaearth revolves around SPF 50 sunscreen.</li><li>Lakmé's ad campaign challenges the efficacy claims of digital-first sunscreen brands and aims to tackle the discrepancy in SPF claims.</li><li>HUL aims to grow its premium beauty and wellbeing portfolio in the sunscreen market, facing competition from direct-to-consumer players.</li></ul>

Sunscreen Face-Off: Honasa's Mamaearth Versus HUL's Lakme

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