<ul><li>Super Okay has rebranded the cannabis company THC Design, aiming to position it as 'the great American cannabis company.'</li><li>Inspired by brands like Nike and Levi’s, Super Okay helped THC Design expand across the United States.</li><li>The project faced challenges due to the complex US cannabis industry regulations that vary from state to state.</li><li>THC Design lost access to its Instagram account periodically due to platform restrictions on cannabis companies.</li><li>Super Okay redesigned the packaging, retaining the brand's essence while aiming for a more confident and timeless feel.</li><li>The brand's purple theme was maintained but enhanced with a vibrant cherry red for a striking contrast.</li><li>The packaging redesign included purple frosted glass jars and mylar bags for various product lines.</li><li>A flexible packaging system was introduced to meet state-specific requirements cost-effectively.</li><li>Super Okay sees potential for design growth in the evolving US cannabis market, likening it to the relationship between design and wine industry.</li><li>The rebranding aims to position THC Design for national success while maintaining its quality and California roots.</li></ul>

Super Okay rebrands cannabis company THC Design

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