<ul data-eligibleForWebStory="true"><li>New Korean skincare brand SUPPURU launches a vegan, clean beauty line designed for Gen Z, emphasizing minimalism, nature-technology fusion, and transparency.</li><li>The brand's first line, Mesohemp, features vegan and cruelty-free products, meeting Gen Z's preference for ethical and health-conscious skincare.</li><li>SUPPURU focuses on streamlined routines with high-performance formulations, digital engagement, and celebrating natural beauty without excessive retouching.</li><li>The brand's approach aligns with Gen Z values of simplicity, transparency, and a conscious lifestyle, offering skincare solutions rooted in nature and advanced technology.</li></ul>

SUPPURU Launches Vegan Skincare Collection Redefining K-Beauty for Gen Z

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