New Korean skincare brand SUPPURU launches a vegan, clean beauty line designed for Gen Z, emphasizing minimalism, nature-technology fusion, and transparency.
The brand's first line, Mesohemp, features vegan and cruelty-free products, meeting Gen Z's preference for ethical and health-conscious skincare.
SUPPURU focuses on streamlined routines with high-performance formulations, digital engagement, and celebrating natural beauty without excessive retouching.
The brand's approach aligns with Gen Z values of simplicity, transparency, and a conscious lifestyle, offering skincare solutions rooted in nature and advanced technology.