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Surat Girl Makes Lakhs Monthly By Selling Donuts From Home
- Muskan Jain, a resident of Surat, started baking during the pandemic and turned her passion into a successful business - Donuterria, selling homemade donuts.
- She started this venture with minimum investment of just ingredients in her kitchen, when the demand was slow, she started setting up small stalls in the city and gave out free samples to create awareness about the product in order to boost the demand for donuts.
- Muskan became a personal brand by promoting the Donuterria on Instagram and posting everyday journey with lots of traction on the page, increase in the number of regular orders, and establishment of Donuterria’s market credibility.
- She started hosting online workshops to teach people everything from basic to advanced donut recipes and secret techniques for creating a successful batch.
- Today, Donuterria sells 300 donuts every single day with a revenue of lakh monthly. The brand is looking to scale even further and become a national brand in the coming years.
- Muskan Jain has trained over 1,500 people who have attended her workshops from across India, Australia, the USA, and even Pakistan.
- Donuterria is revolutionizing the way Surat views donuts, and is becoming synonymous with the product.
- Surat being a traditional city, donuts are yet to become popular. However, Muskan Jain is all set to make Donuterria a national brand with her dedicated team of cooks, packers, and delivery people.
- To order from Donuterria, one needs to send a DM to their Instagram handle.
- This story depicts the power of social media and how it can bring incredible change in a business’s growth and success.
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