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Survey reveals robust demand for Apple’s iPhone 16 lineup – Evercore ISI

  • A survey conducted by Evercore ISI reveals strong demand for Apple’s iPhone 16 lineup, particularly in the United States.
  • The survey found that 63% of respondents plan to upgrade their iPhones this year, marking the highest upgrade rate in five years.
  • 42% of respondents cited the appeal of Apple's new AI features as a main reason for upgrading.
  • There is a modest increase in the average selling price (ASP) due to more users opting for the higher-end Pro Max model.

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