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Bloomberg Quint

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Image Credit: Bloomberg Quint

Suta's Sister Duo Make The Traditional Drape Trending Again With Sneaker-Ready Sarees

  • Sujata and Taniya Biswas, the sister duo behind the brand Suta Saree, are aiming to make sarees popular again among the younger generation.
  • Their vision is to make the elegant traditional attire more accessible to the youth by offering clip-ons and ready-to-wear options.
  • The brand, named after the sisters, focuses on weaving accessibility and listening to customers' needs to bring back the charm of sarees.
  • The Biswas sisters' close bond, nurtured since childhood, reflects in their successful partnership as co-founders supporting weavers and artisans.

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