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Swander Pace Sells Reliance Vitamin to Impetus Wellness

  • Swander Pace Capital has sold Reliance Vitamin to Impetus Wellness Group, a platform company formed by AEA Investors.
  • Reliance Vitamin is a formulator and contract manufacturer specializing in plant-based proteins, probiotics, and hydration supplements.
  • Impetus Wellness Group was formed to invest in contract manufacturers in the vitamins, minerals, and supplements (VMS) industry.
  • The executive team of Impetus includes industry veterans with experience in the VMS market.

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