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Swift Marketing and Speed
- The Swift.org website has been undergoing a redesign to make it more welcome to newcomers and emphasize key features like Swift's multiplatform support.
- Despite positive reactions to the redesign, some users mentioned issues like an analytics script causing problems and concerns about language superiority claims.
- One user expressed concern about the wording used on the homepage and questioned the need for overhyped statements that might disparage other programming languages.
- Feedback on Swift's performance included both praise and criticism; for example, one user found Swift's string parsing to be slow but Swift can perform well in certain scenarios.
- Swift developers should be cautious with certain operations, as there can be unexpected sources of slowness, especially with string handling and bridging.
- Recent optimizations for Swift strings were announced at WWDC to address performance concerns.
- A specific case highlighted bridging non-ASCII NSMutableStrings from Objective-C may have tradeoffs in performance, especially when double-bridging strings back to Objective-C.
- Previous topics discussed included Swift 5 Exclusivity Enforcement and Swift 1.0 Performance and Compilation Times.
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