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Swiggy Enters The Travel And Concierge Space With New App Called ‘Crew’ - Will Help Users Plan Vacations, Arrange Surprises, And More
- Swiggy, a major food delivery platform in India, ventures into the travel concierge and lifestyle space by launching a new app called Crew in an invite-only pilot phase.
- Crew offers personalized concierge services for various tasks like securing international driving licenses, organizing laundry services, finding locksmiths, and planning vacations, targeting an affluent market.
- Described as an 'invisible partner' on Google Play Store, Crew aims to simplify tasks and complexities by handling users' requests efficiently and promptly.
- The app promises to assist with tasks like securing dinner reservations, crafting surprises, and organizing vacations upon users' requests.
- Crew is currently in a beta phase and is accessible by invitation only, building on the insights gained from a previous Swiggy service called Rare Life that focused on premium events and experiences.
- Competing in the concierge market alongside players like Indulge Global and RedBeryl, Swiggy's Crew targets major cities and affluent demographics.
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