<ul data-eligibleForWebStory="true">Swiggy launches 'Crew', a travel and lifestyle concierge service app.Crew is targeted at the affluent segment, offering personalized services for various tasks.The app is currently in beta stage and accessible by invitation only.It builds upon Swiggy's previous experiment with a premium concierge service called Rare Life.Crew offers services like securing international driving licenses, gift finding, locksmith services, and vacation planning.Swiggy's entry into lifestyle management market requires high-touch and direct experience services.Leadership for Crew's new venture is yet to be finalized by Swiggy.Swiggy aims to add a new revenue stream with Crew amidst rising losses.Swiggy is strengthening its out-of-home consumption offerings like Swiggy Dineout and Swiggy Scenes.Swiggy's operating revenue saw a 45% YoY rise to INR 4,410 Cr in Q4 FY25.Swiggy's loss surged 95% YoY to INR 1,081.2 Cr due to quick commerce expansion.Swiggy's shares ended the trading session 4.2% higher on the BSE.Swiggy is venturing into a competitive market with Crew, competing with companies like Indulge Global and RedBeryl.The business model for Crew is not clear, while Rare Life operated on a subscription basis.Swiggy has been actively experimenting with services like Swiggy Scenes and professional services marketplace app, Pyng.Swiggy Genie was suspended by Swiggy in the past when required.Inc42 has reached out to Swiggy for more details on Crew.The article was first reported by Entrackr.