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Swiggy Launches ‘Crew’ To Offer Travel & Lifestyle Concierge Service

  • Swiggy launches 'Crew', a travel and lifestyle concierge service app.
  • Crew is targeted at the affluent segment, offering personalized services for various tasks.
  • The app is currently in beta stage and accessible by invitation only.
  • It builds upon Swiggy's previous experiment with a premium concierge service called Rare Life.
  • Crew offers services like securing international driving licenses, gift finding, locksmith services, and vacation planning.
  • Swiggy's entry into lifestyle management market requires high-touch and direct experience services.
  • Leadership for Crew's new venture is yet to be finalized by Swiggy.
  • Swiggy aims to add a new revenue stream with Crew amidst rising losses.
  • Swiggy is strengthening its out-of-home consumption offerings like Swiggy Dineout and Swiggy Scenes.
  • Swiggy's operating revenue saw a 45% YoY rise to INR 4,410 Cr in Q4 FY25.
  • Swiggy's loss surged 95% YoY to INR 1,081.2 Cr due to quick commerce expansion.
  • Swiggy's shares ended the trading session 4.2% higher on the BSE.
  • Swiggy is venturing into a competitive market with Crew, competing with companies like Indulge Global and RedBeryl.
  • The business model for Crew is not clear, while Rare Life operated on a subscription basis.
  • Swiggy has been actively experimenting with services like Swiggy Scenes and professional services marketplace app, Pyng.
  • Swiggy Genie was suspended by Swiggy in the past when required.
  • Inc42 has reached out to Swiggy for more details on Crew.
  • The article was first reported by Entrackr.

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