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Swiggy Piloting Student Rewards Initiative In 200+ Cities

  • Swiggy is piloting a student rewards programme in over 200 cities in India, operational in nearly 2,000 campuses.
  • The initiative offers discounted rates on Swiggy One and One Lite memberships, along with discounts on dining out.
  • Designed for students aged 18-25, the benefits can be availed by hostel residents and day-boarders at home or during internships.
  • Swiggy's move to target college students aims to boost membership metrics, increase platform stickiness, and drive revenues amid a slowdown in the food delivery industry.

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