Swiggy is piloting a student rewards programme in over 200 cities in India, operational in nearly 2,000 campuses.
The initiative offers discounted rates on Swiggy One and One Lite memberships, along with discounts on dining out.
Designed for students aged 18-25, the benefits can be availed by hostel residents and day-boarders at home or during internships.
Swiggy's move to target college students aims to boost membership metrics, increase platform stickiness, and drive revenues amid a slowdown in the food delivery industry.