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Economic Times
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Swiggy pilots travel and lifestyle concierge app Crew
- Swiggy has launched a travel and lifestyle concierge app, Crew, on a pilot basis.
- The app includes human concierges and generative artificial intelligence to assist users in trip planning.
- This move signifies Swiggy's expansion into a new business segment beyond food delivery, dining out, and other services.
- Last year, Swiggy had tested Rare Life, a personalized concierge service, but later discontinued it.
- In January, Swiggy introduced the professional services marketplace Pyng, aligning with a house of apps strategy.
- This strategy differs from the 'superapp' model and aims to offer multiple specialized apps for various services.
- Swiggy's app portfolio now includes Crew, Pyng, the main app for food delivery, quick commerce, dining out, and Scenes events platform.
- The quick commerce unit Instamart also received a dedicated app in January.
- The launch of Crew was initially reported by Entrackr.
- Swiggy recently halted its peer-to-peer parcel delivery service Genie across 70 cities.
- Additionally, Swiggy licensed its cloud kitchen brands to food service company Kouzina for business transfer upon certain conditions.
- On the stock market, Swiggy shares closed 3.1% higher at Rs 385.90 on the BSE.
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