French-born sales manager for Victorinox, Florent Breton, switched careers during the pandemic, pursuing a diploma in interior design and establishing his own design practice in Crans-Montana, Switzerland.
Breton, determined to disrupt the traditional Alpine chalet architectural style, renovated a 1980s condo in Crans-Montana with a mix of Japanese and European influences, spending approximately $150,000 on renovations.
His bold approach of blending Japanese aesthetics with European design in the Swiss ski resort challenged the typical Swiss architectural style and garnered attention for its unique and innovative elements.