<ul data-eligibleForWebStory="false"><li>Tally Tumbler, a hybrid beverage container and scorekeeping tool, was born out of a recreational bocce game in Virginia Beach and has since found success in the seasonal sales market.</li><li>Co-founders Matt Butler and Kelvin Sealy tested their product on Kickstarter, focusing on the golf vertical and leveraging strategic Amazon placement to expand their reach.</li><li>Insights from Amazon's analytics have shaped Tally Tumbler's marketing strategy, revealing that female buyers are a significant demographic for the product.</li><li>The company faces challenges in inventory management for its seasonal product but has optimized campaigns, ad spend, and fulfillment using tools like Shopify integrations and Fulfillment by Amazon (FBA).</li></ul>

Tally Tumbler Team Masters Amazon Strategy to Drive Seasonal Sales

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