Taneira, a Tata product, collaborated with Bengaluru-based fitness company JJ Active to host a saree run in Bengaluru.The event saw 9,000 women draped in diverse weaves, showcasing the versatility of the saree.The run aimed to celebrate feminity, fitness, and freedom, while empowering women to break barriers and express themselves confidently.Taneira, known for its ethnic wear, highlighted the enduring beauty and relevance of the saree in a modern context.