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Taneira and JJ Active Host An Exhilarating Experience With A Saree Run In Bengaluru

  • Taneira, a Tata product, collaborated with Bengaluru-based fitness company JJ Active to host a saree run in Bengaluru.
  • The event saw 9,000 women draped in diverse weaves, showcasing the versatility of the saree.
  • The run aimed to celebrate feminity, fitness, and freedom, while empowering women to break barriers and express themselves confidently.
  • Taneira, known for its ethnic wear, highlighted the enduring beauty and relevance of the saree in a modern context.

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