Target plans to stock Pride merch in about half its stores this year, sources told Bloomberg.
Last year, Target's Pride range faced a massive backlash from conservatives, contributing to a fall in sales.
Target is looking at data for each store to decide where to stock the products and is likely to sell them in about half of its locations for Pride Month in June.
Target plans to sell its full Pride range online and remains committed to supporting the LGBTQ+ community.