<ul><li>Tata Digital will enter the quick commerce market with Neu Flash on its ecommerce super app Tata Neu.</li><li>Neu Flash, powered by BigBasket's hyperlocal operations, will offer categories beyond groceries, including electronics and fashion.</li><li>The pilot launch is expected in cities with strong BigBasket traction, such as Mumbai and Bengaluru.</li><li>Major players like Zepto, Zomato (through Blinkit), and Swiggy are also expanding in the quick commerce space.</li></ul>

Tata to enter quick commerce race with Neu Flash

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