InPrime Finserv, an NBFC firm focused on serving India’s emerging middle class, has raised Rs 50 crore in a Series A1 funding round led by Pravega Ventures.
The Bengaluru-based firm plans to use the fresh capital to expand into underserved markets beyond metro centers, catering to creditworthy households overlooked by traditional lenders.
InPrime Finserv targets 'Informal Prime Households,' including micro and nano entrepreneurs, self-employed professionals, small retailers, and individuals in farming and allied sectors, having disbursed nearly Rs 100 crore in loans since inception.
The firm intends to expand to 50 locations in the next year, enhance its product suite, and explore co-lending partnerships to diversify capital sources, aiming to reimagine the credit experience for India’s emerging middle class.