Companies in the tech industry are often too quick to adopt new technologies, mistaking adoption for innovation.
Leaders need to ask how technology positively impacts the people who will be using it.
The pressure to innovate often leads to poorly informed, costly decisions.
Business leaders need to understand both the technology and its potential impact on their specific company, customers, employees, and business needs.
Examples of companies in different stages of technology adoption, like McDonald’s, can help understand the impact of these decisions.
Smart companies focus on understanding and solving real human problems before considering how technology can scale those solutions.
The human-centered approach requires leveraging internal teams’ deep business knowledge and subject matter experts who bring fresh perspectives and technical expertise.
Innovation also requires proper execution after making strategic decisions around technology investment to transform it from a risky gamble into a reliable engine for meaningful growth.
Prioritizing solving real-world problems over chasing technology helps companies make smarter decisions and build lasting competitive advantages.
Smart innovation rarely happens in isolation; it thrives through collaboration with those who challenge assumptions, bring fresh ideas, and help bridge the gap between ambition and execution.