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Techno-Panic: Reclaiming Human Value in the Age of Technological Obsession

  • Companies in the tech industry are often too quick to adopt new technologies, mistaking adoption for innovation.
  • Leaders need to ask how technology positively impacts the people who will be using it.
  • The pressure to innovate often leads to poorly informed, costly decisions.
  • Business leaders need to understand both the technology and its potential impact on their specific company, customers, employees, and business needs.
  • Examples of companies in different stages of technology adoption, like McDonald’s, can help understand the impact of these decisions.
  • Smart companies focus on understanding and solving real human problems before considering how technology can scale those solutions.
  • The human-centered approach requires leveraging internal teams’ deep business knowledge and subject matter experts who bring fresh perspectives and technical expertise.
  • Innovation also requires proper execution after making strategic decisions around technology investment to transform it from a risky gamble into a reliable engine for meaningful growth.
  • Prioritizing solving real-world problems over chasing technology helps companies make smarter decisions and build lasting competitive advantages.
  • Smart innovation rarely happens in isolation; it thrives through collaboration with those who challenge assumptions, bring fresh ideas, and help bridge the gap between ambition and execution.

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