India's telecom sector is preparing for a tariff hike of over 15% by late 2025, signaling a significant shift in the industry.
The pricing increase aims to provide financial stability for telecom operators, particularly Vodafone Idea (Vi), amidst fierce competition from Jio and Airtel.
The hike will primarily focus on mid- and high-tier plans, while entry-level plans are expected to be exempted to maintain affordability for low-income users.
The industry faces challenges in balancing growth and customer retention, considering regulatory constraints and the impact on consumer purchasing power.