The telecom industry in India has experienced growth amidst the tug of war over spectrum auctions.
Major trends include rising Average Revenue Per User (ARPU), government incentives to revive the industry, and the growing divide between terrestrial telecom giants and satellite communications providers.
Telecom companies capitalized on the consumer demand for better connectivity and faster data speeds by offering premium services like 5G access, higher data allowances, and entertainment packages.
Challenges faced by the industry include OTT regulation, fair share contribution from large traffic generators, spectrum allocation, right of way issues, and telecom equipment theft.