The Telegram's Bored Ape Yacht Club (BAYC) sticker launch reportedly made TON $15.5 million from users purchasing 5555 Stars at $100 each to access the drop.
The drop attracted around 310,000 interested users, with an estimated 155,000 users potentially making a purchase, leading to significant revenue.
As of June 20, 2025, TON's price remains at $2.97, showing consolidation between $2.85 support and $3.50 resistance.
The 4-hour chart reveals the 200 EMA acting as dynamic resistance at $3.09, while the RSI indicates neutral momentum.
No clear divergence is present, signaling a waiting phase until TON breaks above $3.50 or below $2.85 to establish a new trend.
The revenue distribution with Yuga Labs, the creators of Bored Ape Yacht Club, remains undisclosed despite the substantial funds generated.
This partnership between Telegram and TON exhibits the potential of a lucrative model in the realm of digital goods and Web3.
The collaboration signifies a new era in token-powered collectibles as Telegram serves as a Web3 distribution hub.
Expect more brands and NFT communities to adopt similar strategies following BAYC's successful example.