<ul><li>Temu and Shein, two online e-tailers, are reducing their spending on US social media advertising due to the loss of tariff exemptions on their shipments from China and Hong Kong.</li><li>As of May 2, sales valued at under $800 will no longer be exempt from US tariffs.</li><li>Both companies plan to increase product prices next week to compensate for the increased costs.</li><li>Temu's ad spending on Facebook, Instagram, TikTok, Snap, X, and YouTube has declined by an average of 31% in the two weeks from March 31 to April 13.</li></ul>

Temu and Shein drop US ad spending as they face tariffs on even small sales

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