<ul><li>Temu and Shein are expected to capture a larger share of toy sales in the US and Europe during the holiday shopping season.</li><li>Both eCommerce sites are expanding their toy offerings and gaining prominence in various product categories by offering low prices and attracting sellers with lower fees.</li><li>In the US, Temu and Shein face competition from Amazon, Walmart, and Target, which collectively account for about 70% of toy sales.</li><li>In Europe, a significant percentage of consumers, particularly younger ones, have purchased toys from Temu, Shein, or AliExpress this year.</li></ul>

Temu and Shein Target Toy Sales While Growing in US and Europe

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