Tesla faces increasing competition in the Australian electric vehicle market as more rival manufacturers enter the scene.
Despite a decline in sales over the past year, Tesla views competition as positive for the industry and its mission of promoting EV adoption.
EV sales in 2025 still make up a small portion of total vehicle deliveries in Australia, with Tesla hoping to inspire more buyers to choose electric over internal combustion vehicles.
Tesla's challenges include a significant decrease in sales compared to the previous year, with the introduction of the Model Y impacting Model 3 sales, although the company remains optimistic about the future.