Tesla has introduced Grok, a conversational AI assistant, to eligible vehicles starting July 12, providing hands-free access to a chat-style companion for drivers.
Grok comes pre-installed on new Tesla vehicles delivered on or after July 12, 2025, with the potential for older vehicles to gain access through an over-the-air update.
Drivers can engage with Grok using the App Launcher or voice command button on the steering wheel, with responses tailored to different personalities like 'Storyteller' or 'Unhinged.'
Grok, currently in Beta, cannot issue commands to the vehicle itself and does not require a Grok account or xAI subscription to activate, highlighting Tesla's focus on AI and infotainment features.