Tesla Optimus Bot action figures sold out in minutes and are now being sold on eBay for prices ranging from $300 to $10,000.
Socialite Kim Kardashian received an Optimus Bot and Robotaxi unit, sparking speculation about whether she was paid by Tesla for promotion.
Tesla's choice to collaborate with Kardashian, who has a reported 359 million Instagram followers, has raised questions about the advertising strategy and potential cost.
The availability and popularity of the Optimus Bot action figures and Kardashian's promotion have contributed to a busy week of headlines for Tesla.