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Tesla sales slump across Europe amid backlash against Musk

  • Sales of new Tesla electric cars in Europe have halved in April compared to the previous year, indicating a decline in registrations for Tesla vehicles amid a broader rise in battery electric vehicles.
  • The decline in Tesla registrations is attributed to the backlash against Elon Musk's political affiliations, including ties to Donald Trump and vocal support for the far-right AfD party, leading to potential lasting brand damage.
  • While total battery electric car sales rose by 27.8% in April, Tesla registrations fell by 49% from 14,228 to 7,261 vehicles in the EU, the UK, and the broader EFTA bloc.
  • Despite facing challenges in Europe, Tesla recorded a 13% drop in vehicle sales in the first three months of the year, although shares have rallied recently amidst reports of Musk reducing involvement with the Trump administration.

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