<ul><li>Tesla sent a video to sales staff before protests, encouraging them to 'stay vigilant.'</li><li>The video, featuring a VP of North American sales and service, emphasized safety and teamwork.</li><li>Salesworkers were not directly provided with guidance on addressing protests and vandalism.</li><li>The company faced vandalism, demonstrations, and protests at its showrooms since February.</li><li>Tesla's actions included activating Sentry Mode on vehicles at sales centers.</li><li>Employees felt left in the dark and uncertain on how to handle customers and protesters.</li><li>Guidance at the store level urged salespeople to disengage from protesters and only intervene if laws were violated.</li><li>Internal communication mainly focused on business updates rather than addressing the backlash.</li><li>Tesla has faced a wave of protests and attacks, with the FBI getting involved in response to the vandalism.</li><li>Elon Musk has acknowledged public backlash, comparing it to 'Armageddon' during press appearances.</li></ul>

Tesla sent a video to sales staff before protests that featured smiling workers, a dog, and a reminder to 'stay vigilant'

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