Tesla has quietly launched its long-awaited driverless taxi service in Austin.
The initial robotaxi trips were limited to a small area of Austin with Tesla employees monitoring the operations.
Chosen riders for the service included investors and social-media influencers who shared their experiences online.
The launch was less publicized compared to past Tesla events, relying more on word of mouth and media coverage.
Elon Musk is focusing Tesla on self-driving vehicles and humanoid robots to boost the company following a sales decline.
The robotaxi service is seen as critical for Tesla's future, with a significant portion of the company's valuation attributed to self-driving technologies.
Videos of the robotaxi launch showed Model Y SUVs driving autonomously, handling intersections, and parking.
Initially, riders are charged a flat rate of $4.20 per trip within a limited geofenced area from 6 a.m. to midnight daily.
The robotaxi launch is a crucial test for Tesla as it aims to demonstrate safe navigation in real-world traffic with a small fleet.
While Tesla has not specified a public launch date, Elon Musk plans to quickly expand the service to other U.S. cities.