Tesla is facing threats from the Competition, Consumer Affairs, and Fraud Control Office in France over alleged 'deceptive' practices involving its semi-autonomous driving capabilities.
The French agency claims that Tesla has engaged in deceptive commercial practices regarding the capabilities of its cars, particularly related to terms like 'Autopilot' and 'Full Self-Driving.'
Despite criticism, Tesla has been clear that its vehicles are not fully autonomous, requiring driver attention and readiness to take over in emergencies.
The investigation by the office began in 2023, with Tesla ordered to comply with regulations within four months or face fines of €50,000 per day.
Tesla has previously faced regulatory challenges over the naming of its semi-autonomous driving systems, with concerns raised by figures such as Pete Buttigieg.
Buttigieg criticized the term 'Autopilot,' stating that hands-on operation is still necessary despite the name, stressing the importance of safety.
The issue of Autopilot's interaction with drivers remains a significant concern.
The situation highlights ongoing debates over the marketing and naming of semi-autonomous driving features in vehicles.
Tesla's transparency about the limitations of its systems contrasts with claims of deceptive practices by regulatory authorities.
Regulators are emphasizing the importance of accurate naming and clarity in communicating the capabilities of advanced driving assistance systems.
Tesla is urged to comply with regulations to avoid penalties for potential deceptive practices in its marketing of semi-autonomous driving features.
The company's use of terms like 'Autopilot' continues to be a point of contention among regulators and critics.
The concerns raised in France add to the scrutiny faced by Tesla regarding its marketing and communication about autonomous driving technologies.
Authorities worldwide are closely monitoring the implementation and marketing of advanced driver-assistance systems to ensure consumer safety.
The regulatory actions against Tesla underscore the need for accuracy and transparency in promoting the capabilities of semi-autonomous driving technologies.