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Test Content With Non-Followers Using Trial Reels

  • Instagram introduces trial reels, a new feature to try out content and gauge its performance among non-followers.
  • Trial reels help creators experiment with new ideas without worrying about their followers' reactions.
  • Creators can share trial reels with non-followers first to see how the content resonates before deciding to share it with their followers.
  • Key engagement metrics are provided to creators after 24 hours, and they can choose to share the reel with everyone if it performs well.

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