Tether acquired a 10.7% stake in Juventus, becoming the second-largest shareholder after Exor NV, as of April 2025.
Despite the significant investment, there has been limited communication between Tether and Juventus. Tether's proposals for a capital raise and board seat have been met with silence.
Tether's entry into Juventus marked the first time a major European football club had a crypto firm as a top shareholder, signifying a crossover between digital asset firms and traditional sectors.
The strained partnership raises questions about Tether's ability to influence the club's direction without board representation, potentially impacting future crypto-corporate relationships in professional sports.