A naukri.com initiative
Hrdive
1d
19
Image Credit: Hrdive
Text, email and more: Why employers are taking a multi-channel approach to benefits communication
- Employers are prioritizing benefits communication to attract and retain talent, with email being the most popular method used by 87% of respondents.
- Customization of benefits messaging is common, with 71% of employers relying on vendors for communication materials.
- Only a third of companies communicate financial wellness benefits year-round, typically focusing on open enrollment and new hires.
- Almost 60% of respondents are highly satisfied with their organization's approach to financial wellness benefits communication.
- Strategies that lead to confident communications include simplicity, creativity in channels, and meeting employees where they are.
- Employers are advised to ensure managers are well-versed in benefits to effectively address employee inquiries.
- When selecting benefits partners, organizations are urged to prioritize those with strong marketing and communication abilities.
- Experts suggest keeping benefits communication simple, using various channels like social media, and involving managers in the process.
- Employers are encouraged to engage creatively with benefits communication, such as using short-form videos and social media platforms.
- Organizations can access the full report for detailed insights on improving benefits communication strategies.
Read Full Article
1 Like
For uninterrupted reading, download the app