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TGI Fridays' CEO shares 4 ways he's prepping the company for a comeback after its bankruptcy filing
- TGI Fridays CEO Ray Blanchette is focusing on revitalizing the brand after its bankruptcy filing by improving sales and menu innovation, and refocusing on the brand's strengths.
- Blanchette highlighted Gen Z and millennials with young families as key focus groups for TGI Fridays.
- Ray Blanchette returned as CEO in January to lead TGI Fridays following its Chapter 11 bankruptcy filing in November.
- He aims to leave the bankruptcy filing behind and concentrate on menu revamp scheduled for May 13.
- Blanchette's top priority is driving top-line sales, inspired by growth in the casual dining industry and Chains like Chili's.
- TGI Fridays is shifting focus to 'celebration' aspect of the brand to engage employees and customers more positively.
- Menu innovation is a key strategy, with a revamped menu focused on resonating with younger generations like Gen Z and millennials.
- Blanchette aims to tap into the high food IQ of Gen Z and millennials' evolving tastes, offering new flavors and experiences at TGI Fridays.
- He emphasizes the importance of creating a pull for new menu ideas and embracing international influences in food innovation.
- TGI Fridays is looking to grow and celebrate its global presence with a focus on fun, engaging experiences for customers around the world.
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