The Michigan-based Slate Auto, backed by Jeff Bezos, has received over 100,000 reservations for its low-frills electric truck in just three weeks since its launch.
The Slate Truck base model starts at $25,000, with potential EV tax credits reducing the cost to less than $20,000, and deliveries are expected to start in late 2026.
The customizable electric trucks from Slate Auto are being called the 'anti-Cybertruck' due to their traditional, minimalist design, specs, and lower price point.
Slate's success in reservations for its affordable pickup truck contrasts with Tesla's Cybertruck launch, which amassed 250,000 reservations in under a week, and Rivian's R2 debut, which garnered over 68,000 reservations within 24 hours.