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The 4-Step Framework Can Help You Go from £0 to £1 Million ARR Within a Year
- The article provides advice for 0 to 1 product managers to build something from scratch in a startup.
- The author shares their experience of taking a gamification platform from £0 to £1M ARR in only one year as a 0 to 1 product manager.
- 0 to 1 product management is different from product management at a well-established company.
- The author believes that a 0 to 1 product manager should lay the foundation for the team, culture, and processes that will sustain the product.
- This involves launching a minimum viable product (MVP), iterating on feedback, scaling for growth, and starting over until you get traction.
- The mindset for a 0 to 1 product manager is about ownership and taking responsibility for the entire product's development.
- Automating repetitive tasks, embedding automated UX feedback loops, and forming peripheral partnerships are key ways to achieve success.
- The article suggests the concept of “drinking from revenue fountains” for B2B SaaS products to quickly break into their market.
- The biggest wins at a startup come from laying the foundation: establishing product culture, automating workflows, and continuously improving user satisfaction.
- The focus of a 0 to 1 product manager should be on creating something from nothing and owning every step of the journey.
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