<ul><li>Netflix emerged as the winner of the streaming wars in 2024, solidifying its lead with over 280 million paying subscribers and billions of dollars in profit.</li><li>Netflix made significant moves in live programming, hosting its most-watched live event and planning a Christmas Day NFL game.</li><li>The company experienced stellar advertising growth with 70 million ad-supported subscribers and is building its own ad technology.</li><li>Netflix underwent leadership changes and a strategy overhaul in its film division, focusing on diversification and ending massive upfront payments to movie stars.</li><li>While true crime series gained popularity, some projects faced controversy and defamation lawsuits.</li><li>Netflix's crackdown on password sharing contributed to impressive earnings and subscriber growth.</li></ul>

The 5 biggest swings Netflix took this year — from a massive push into live sports to overhauling its film strategy

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