<ul><li>Americans are spending over $500 billion annually on wellness products and services, with Gen Z and millennials driving 41% of that spending despite being 36% of the adult population.</li><li>Consumers report many of their wellness needs are unmet, especially in areas like mental health, cognitive health, and motivation.</li><li>McKinsey's report highlights a behavior change problem within the wellness industry, not just a market opportunity.</li><li>This problem is characterized as a motivation crisis, with 44% of Gen Z consumers facing challenges in achieving wellness goals.</li></ul>

The $500 billion wellness problem that gamification could actually solve

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