Lift, the force that allows an airplane to take off, is generated by market demand, innovation, and a strong value proposition for startups.
Startups need to gather momentum through refining ideas, testing products, and building early traction, similar to an airplane reaching a certain speed before takeoff.
Drag for startups comes in the form of regulatory hurdles, competition, lack of funding, and internal inefficiencies, which can be reduced by streamlining operations and adapting to market conditions.
Thrust, the force propelling an aircraft forward, comes from strong leadership, a clear vision, marketing, sales efforts, and strategic partnerships for startups.