<ul><li>Agile can lead to the illusion of success by over-indexing on efficiency over effectiveness.</li><li>Companies fall into the 'metrics trap' by focusing on vanity metrics rather than customer value.</li><li>Goodhart's Law explains how metrics can sabotage goals by receiving more attention than achieving the actual goal.</li><li>To avoid this, it's important to evolve measurements beyond efficiency and prioritize customer value as the northstar metric.</li></ul>

The Agile Illusion of success

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