menu
techminis

A naukri.com initiative

google-web-stories
Home

>

Data Science News

>

The AI Ad ...
source image

Analyticsindiamag

4w

read

237

img
dot

Image Credit: Analyticsindiamag

The AI Ad Strategy That Works in 100 Milliseconds

  • Yanadoo partnered with Criteo to embrace AI-driven advertising, resulting in a 138% jump in conversion rates and a 34% boost in average order value.
  • Criteo uses AI to analyse user behaviour and determine the most relevant products and effective ad presentation in under 100 milliseconds.
  • AI enables marketers to identify and target highly precise audience segments based on patterns in behaviour and preferences.
  • AI complements human expertise in the advertising industry, refining audience selection while human knowledge and strategic understanding remain crucial.

Read Full Article

like

14 Likes

For uninterrupted reading, download the app