Yanadoo partnered with Criteo to embrace AI-driven advertising, resulting in a 138% jump in conversion rates and a 34% boost in average order value.
Criteo uses AI to analyse user behaviour and determine the most relevant products and effective ad presentation in under 100 milliseconds.
AI enables marketers to identify and target highly precise audience segments based on patterns in behaviour and preferences.
AI complements human expertise in the advertising industry, refining audience selection while human knowledge and strategic understanding remain crucial.