<ul data-eligibleForWebStory="true">The '90s saw the tech war between Microsoft Internet Explorer and Netscape Navigator over internet gateway control.Today's 'Browser Wars 2.0' focuses on owning the intelligence layer inside browsers, impacting user interactions.Shift from search-dominated browsing to AI-integrated tools like ChatGPT indicates user comfort with AI interfaces.Google, Microsoft, and Apple are integrating AI features in their browsers, altering how users interact with the web.New AI-native contenders like Dia, Opera Neon, and Perplexity Comet are reshaping browser functionality.These contenders offer AI-first browsers that move from reactive to responsive, search to synthesis, and tools to assistants.The competition revolves around developing AI layers that offer intuitive user experiences in accessing web-based information.The Browser Wars reflect a shift towards AI-mediated interactions, with startups vying to disrupt the browser market.Opportunities lie in creating seamless AI assistance in browsing experiences, potentially through app/agent stores.The evolving landscape of AI integration in browsers signals a significant change in how people engage with web information.